PHOTOS: inDrive celebrates Abuja drivers with ‘Ramadan Shukran’ appreciation campaign
inDrive, a global ride-hailing platform operating in nine African countries, is celebrating the Ramadan season with a driver appreciation initiative in Abuja tagged the “Ramadan Shukran campaign.”
The programme is designed to recognise active Muslim drivers on the platform by providing curated food hampers and personalised thank-you cards as a gesture of appreciation during the holy month.
The initiative aims to strengthen the company’s relationship with its driver community at a time when many drivers continue working long hours while observing the Ramadan fast.
Unlike conventional incentive programmes, the campaign is not tied to financial rewards or performance targets but focuses on practical support and appreciation for drivers’ contributions to the platform’s daily operations.
As part of the campaign, four Abuja-based Muslim content creators are delivering 200 Ramadan hampers across key districts in the city.
The creators, selected for their familiarity with the cultural and religious significance of the period, are helping ensure the deliveries resonate with drivers observing the fast.
Each hamper contains essential items commonly used for suhoor and iftar, including staple foods and beverages typically consumed during Ramadan.
The packages are presented in Ramadan-themed packaging and include a handwritten-style card from inDrive with the message “Shukran,” an Arabic word meaning thank you.
To ensure wider reach, each content creator is assigned specific areas within the city, with deliveries scheduled around prayer times and fasting routines. The interactions with participating drivers are documented with their consent as part of the campaign’s storytelling component.
Beyond the distribution of hampers, the initiative is designed to highlight drivers’ contributions through creator-led storytelling, reinforcing inDrive’s people-first brand identity while also raising awareness among drivers who are not currently on the platform.
The Ramadan Shukran campaign reflects inDrive’s broader strategy of building stronger relationships with its driver community through culturally relevant engagement during one of the most significant periods in the Muslim calendar.
