SEAP FM Okeho: One year of broadcasting excellence
The FM station which prides itself as the entrepreneurship radio lived up to its name with its dramatic entry into the market and proved to the people that it really means business.
By Oloye Bola Olalere
SEAP 89.1FM joined the Oke-Ogun airwaves on February 9, 2024, and in just one year of its operations, the radion station has dominated the airwaves not only in Oke-Ogun but in all the neighboring communities, even up to the Republic of Benin as listeners call in from there often.
The FM station which prides itself as the entrepreneurship radio lived up to its name with its dramatic entry into the market and proved to the people that it really means business.
Can anything good come out of Nazareth was the thought of many people when the radio station started in Okeho. Many faulted the location of the station, forgetting that it’s not always about the location but about the strategy.
What are the strategies that endears the radio station to the mind of the listeners in a very short time? Programming: the station has a number of audiences driving programmes which gives the listeners the rare privilege to air their opinions on such a medium of communication, something that was near impossible before this time.
They also have programmes for everyone, the kings, the children, the adults, women, businesspeople and sports lovers. The station presence has improved the sporting activities in the community as tournaments are now held regularly with SEAP FM promoting it.
Their newspaper review in Yoruba and English is everyday’s tonic for some people, as it forms part of their ‘To do list’ every morning, while the sport lovers always long for their favorite sports shows on the radio station.
Music lovers don’t need to change the frequency as SEAP FM meets the yearnings of both the old and young in their music box selections.
Apart from the programme, the station is also manned by seasoned broadcasters stating from the managing director, Lawrence Olisa, a seasoned broadcaster and administrator per excellence. The station is equally blessed with veterans like Dele Faleti, Adedayo Idowu and many others.
It has some young talents who are keeping people glued to the station and above all the chairman of the station, Pastor Oladokun Olatunde’s business inspirational programme every Tuesdays is another programme that people wait for every week.
And as the listenership grows, the advertisers are having confidence of their messages reaching the right audience, it’s a dawn of a new broadcasting era in Oke-Ogun with SEAP 89.1FM.
Oloye Bola Olalere writes from Ibadan, Oyo state.
Views expressed by contributors are strictly personal and not of The Times of Abuja.
