MultiChoice Nigeria says it has slashed the price of its DStv decoder by 50 percent, dropping it from N20,000 to N10,000 to attract more customers and curb declining subscriptions.
John Ugbe, chief executive officer (CEO) of the firm, said on Tuesday that the offer is a way of rewarding customers’ loyalty and delivering enhanced value to subscribers.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans,” Ugbe said.
“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news.
“This means more channels, more shows, and more reasons to tune in every day,” the statement added.
The company also announced a promotional offer granting subscribers a free upgrade to the next DStv package tier when they pay for their current plan in full between June 16 and July 31.
Multichoice maintained the price slash, and the free upgrade initiative is a response “to the noticeable economic impact on the everyday lives of Nigerians.”
