Nigerian Breweries launches customers empowerment scheme to foster sustainable growth
Nigerian Breweries Plc, Nigeria’s foremost brewing company has launched an empowerment programme designed to upskill its customers nationwide, enhancing their entrepreneurial capacity and driving sustainable growth.
Uzodinma Odenigbo, the director of corporate affairs at the Nigerian Breweries Plc, said he initiative, tagged, “empowerment to drive growth & excellence (EDGE), will benefit 360 high-value retail outlets and sub-distributors across 12 regions through a comprehensive training.
He added that the training will equip retail customers and sub-distributors with the tools and skills necessary for long-term business success.
Odenigbo said the programme reflects the company’s long-standing commitment to empowering those at the core of its distribution network, thereby reinforcing its market leadership.
“We are taking a proactive step to reinforce customer relationships and ensure business continuity in our value chain,” he said.
“Building the entrepreneurial capacity of our customers is not just a goodwill gesture, it is a strategic imperative. When our customers grow, we grow. However, this program is designed to ensure that both our partners and our business are future-proofed for success.”
Emmanuel Oriakhi, the sales director, Nigerian Breweries Plc, emphasised the commercial importance of the EDGE programme.
“Our retail partners and sub-distributors are the backbone of our route-to-market strategy. EDGE is not just a training initiative,” Oriakhi said.
“It’s an investment in our customers’ growth and in the long-term resilience of our business. By strengthening their capabilities, we’re helping them unlock new levels of performance and profitability in an increasingly dynamic market.”
The training combines in-person classroom sessions, virtual modules, and experiential activities tailored to the realities of Nigeria’s fast-paced beer market.
While it focuses on business development, the initiative also strengthens the visibility and equity of two of the company’s flagship regional brands, Life Lager in the south-east and Goldberg Lager in the south-west regions.
The programme will run till the end of the Customer Service Week, scheduled for October 6 to 10.
Throughout the Customer Service Week, Nigerian Breweries will spotlight the impact of the program, recognising top-performing customers through national rewards, regional celebrations, success story showcases, and a special “Day with the MD” for the top 15 customers across the country.
Participants will be trained on key business pillars including inventory management, financial literacy, customer relationship management, digital sales, and business ethics.
